Posts Tagged ‘FaceBook’

We (still) aren’t getting it!

January 28, 2013

I may have a bad case of the January grumpies, but frankly I’m tired of reading about these kinds of incidents. More than that I am angry that there seems to be little recourse, little discussion, and most important, little action taken. But take a look for yourself…

• Young teen girl is beaten up in her school…two onlookers film and upload video to Facebook.

•  Two high school students take their disagreement online where it inevitably escalates, disrupting a good portion of their school.

• After President Obama’s re-election last November and again after the Inauguration, a slew of racist comments appeared on Twitter and Facebook.

Not a day goes by when the Internet, TV news, and newspapers don’t feature several instances of students (ok, and adults too…and that is a big part of the problem) behaving inappropriately, sometimes badly, and occasionally illegally because of their online actions. Posting before thinking. Responding without weighing the consequences. Speaking without considering someone’s feelings.

We say our teens are tech-savvy, but what does that mean? For many teens it simply suggests they can navigate, use, and are not intimidated by their devices—laptops, tablets, smart phones, games, and of course, the Internet. Primary use of technology for many teens is still connecting with others (texting, social media) and entertainment (games, music, and more).

Far fewer teens than we would like actually take advantage of the technology at their disposal to learn, collaborate with others about bold ideas, problem solve (and particularly, problem find),  and give back to others. Let me say that again…the level of technology use for too many teens stops at texting and Facebook, unless we teach them how to be responsible (digital) citizens. And in this case, that “teaching” involves as much listening and discussing with them as it does about telling!

Here is what I suggest. Parents need to talk with their teens and teachers need to talk with their students about these issues. Our children and teens need to explicitly be taught what their responsibilities are for being good (digital) citizens, and how they can use technology responsibly, carefully, and ethically. (This is no easy task given the many examples of adults who misbehave online.)

But remember, this is not about technology. It is about common sense, using your brain, caring about others, setting good examples, not doing or saying things online that you would not do or say in face-to-face.

Take five minutes to talk to one of your classes today, and tomorrow, and the next day about a tech-related issue that has come up in your classroom, school, community, or in the news. Many of our students are desperate for guidance; they need to hear each other talk about the opportunities and challenges of being a teen in today’s society with the digital devices and tools they have access to. And of course, parents should have the same types of discussions.

Please note…this is not a rant. I’m simply asking teachers, school counselors, administrators, and parents to take five minutes each day to talk with a group of students about these issues as they arise. You don’t need to be a technology expert, you just need to talk about common sense behavior. Would you do or say this, or this, or this to someone face-to-face, as you have done hiding anonymously behind your computer?

There are tons of excellent resources available for kids of all ages, their teachers and parents. To get started investigate…

Common Sense Media

A Platform for Good

Please let me know how this works for you and the kids for whom you are responsible!

Getting Your Message Out Thru Social Media

February 28, 2012

Schools and educational organizations are starting to realize that even though they are doing great work, they need to get that message out to their parents, communities, members, and constituents. “Branding and Buzz” is one of the “Supporting but Necessary” components of the Lead4Change Model, and encourages schools and organizations to state their case for the work they are doing, communicate with their community and beyond, tell their story, and present their evidence.

It’s really Marketing 101 for schools. Educators have rarely been in a position where we have had to do this in the past, and doing this kind of work is really new (read: foreign) to us. But today’s economy is hurting schools and education organizations. Schools have to fight for every dollar, and defend every innovative practice (forget the fact that there hasn’t been a time that needs good educational innovation more than now!). And strategic marketing is part of working smarter, not harder.

So where can a school or education organization start with Branding and Buzz?

Social Media.

Yes. Facebook and Twitter and blogging.

These aren’t just time wasters our students use when they should be paying attention in class (that’s a whole other blog post…). These are vital marketing tools. IBM has had a white paper out for over a decade on how they need to be hiring new employees with social media skills, so they can leverage those skills for their jobs (and part of my argument for why we need to be having students and teachers actively using social media in school, rather than banning it – but that’s also another blog post…). I’m not saying we all need to get ready to work for big corporations. I’m saying that the business world (read: employers, one of our major customers in education – or said differently, we’d like all our students to eventually get jobs) sees the value (necessity) of social media to their survival. For example, take a look at this.

But it isn’t enough to simply have a blog and Facebook and twitter accounts, or to post to each occasionally. We need to use them the right way.

And where are we supposed to learn how to do that? (We don’t all have access to social media wizards to help us out… Well, maybe we do…)

But for the rest of us, a great place to start is the Social Media Examiner Blog (consider subscribing to their RSS feed, so you won’t miss any of their articles).

Just look at this sampling of articles:

Don’t you think that these would be helpful in developing your school’s or organization’s Branding and Buzz strategy!?

Of course, the hard part is taking what you learn here and applying it…


It’s Your Turn:

What your your best strategies for using social media to get your word out?


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